On August 31, the opening ceremony of Forland Motor (Qingdao) International Trade Co., Ltd. took place in Qingdao under the theme “Launch FORLAND’s New Tide, Sail to Forge Global New Chapters”. The event gathered government representatives, global partners, strategic clients and media representatives.

Anchor in Qingdao, Build a New Pivot for Global Operations

Qingdao is a key modern‑industry base and automotive cluster in China, as well as a critical open gateway linking international trade and advanced manufacturing. Hosting Shandong Province’s sole port for complete‑vehicle import and export and North China’s largest foreign‑trade container port, Qingdao has built a comprehensive automotive industrial service system covering complete‑vehicle and auto‑parts exports, warehousing & logistics, testing & certification, customs clearance and inspection.

Qingdao Pilot Free Trade Zone is advancing its pilot free‑trade zone upgrade strategy. Driven by new‑quality productive forces, the local automotive industry is pursuing high‑end, intelligent and green upgrades. It is expected that FORLAND will capitalize on its strengths, integrate industrial resources within the free‑trade zone, deepen its footprint in the automotive sector and sharpen its core businesses. The zone will keep optimizing enterprise‑oriented services to support sound and accelerated growth of FORLAND.

FORLAND has stepped into a new phase of global‑oriented operations and needs “a brand‑new window to connect with the world”. Benefiting from Qingdao’s geographical edges and solid industrial foundation, FORLAND has located core businesses including overseas operations, intelligent driving and software development in the city. Undertaking such business layouts, FORLAND will boost synergy among international markets, technological innovation and industrial resources.

Drawing on the opening‑up strengths and industrial resources of Qingdao Pilot Free Trade Zone, FORLAND will further link overseas businesses with domestic R&D, product and industrial capabilities. It acts as a new platform for FORLAND to improve international business response efficiency and advance global‑market operations.

Strategic Development: Driving Market Execution through Products and Partners

Effective advancement of globalization strategy ultimately centers on customers, products and markets. Witnessed by attendees, FORLAND and ZONDA TEC GHANA LTD signed an overseas order for 800 units. Authorized representatives from both parties sealed the cooperation agreement to deepen joint efforts in overseas markets.

A wide array of products were exhibited on‑site, including conventional‑energy, new‑energy and special‑purpose vehicles. The product portfolio spans micro trucks, light trucks, medium trucks, vans and special‑purpose vehicles, covering fuel‑powered models and battery‑electric logistics vehicles. With balanced deployment of conventional‑energy and new‑energy lines, it delivers diversified product options for multiple countries and varied operating scenarios.

Deep‑rooted in Global Development, Steady Expansion of Overseas Market & Operation System

Globalization did not begin in Qingdao. Through years of dedicated development and market cultivation, FORLAND has established a solid foundation for its international business operations. Currently, FORLAND vehicles are sold in more than 50 countries and regions worldwide, supported by over 400 sales outlets and more than 200 service networks. Backed by a comprehensive global business system covering manufacturing, sales, after-sales service, and spare parts support, FORLAND continues to strengthen its international presence and build a solid foundation for further expansion in overseas markets.

Looking ahead, FORLAND targets annual overseas sales of 100,000 units by 2030, with product access extended to 150 countries and regions worldwide. It will push its overseas business to evolve from “product‑oriented export” toward “industrial‑oriented global expansion”. Building on its footprint in over 50 countries and regions, FORLAND will keep upgrading its manufacturing, sales and service networks. Working toward the long‑term goal of covering 150 countries and regions, its international focus is shifting from simple product‑driven market entry to in‑depth global operation and industrial capacity deployment.

As international business scales up, product adaptation, market responsiveness, service support and partner collaboration serve as core pillars for global operations. FORLAND will further strengthen cooperation with global dealers and partners. Following customer demands, it will refine products and services and steadily lift market responsiveness and operational efficiency for regional markets.

The official launch and operation of FORLAND represents another business platform within FORLAND’s existing global system. Leveraging Qingdao’s favorable geographic position and industrial resources, FORLAND will further connect global markets, industry partners and technological capabilities. It will continuously enhance its international business system, deepen global market deployment and foster in‑depth transformation from “product export” to “industrial export”.